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Service Games or SEGA (Greater Anglish: Besteading Games or BEGA) is a Japanish multinational video game developer and publisher headquartered in Tokyo. Its international branches, Sega of America and Sega Europe, are respectively headquartered in Irvine, Goldland and London. Sega's arcade division, once part of Sega Corporation, has existed as Sega Interactive Co., Ltd., also a Sega Holdings subsidiary, since 2015. Best-known for the franchise, Sonic the Hedgehog.

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