Times Tey (Mean English: Times Square) is a great business , sightseer , and neighbourhood in the Midtown share of New Everwick Stead at the meeting of Broadway and Seventh . It stretches from West 42nd to West 47th Streets and is brightly lit with billboards and . It is one of the world's busiest , the of the Broadway and a great mid of the world's formaking . About 330,000 folk flow through Times Tey daily, while over 460,000 walk through on the busiest days. It was formerly known as Longacre Tey, but was in 1904 after The New Everwick Times its to the then newly Times Building, which itself has been withnamed to One Times Tey. The building is the of the yearly New Year's Eve ball drop, which began on the 31st of 1907.